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Rediscovering Sport Program

Opening Remarks

Friday, October 11, 9:15 a.m.

Gregory Cartee (Associate Dean for Research, School of Kinesiology)
Nojin Kwak (Director, Nam Center for Korean Studies)
Dae Hee Kwak (Assistant Professor, School of Kinesiology)

Session I: Sport History, Philosophy, and Culture

Friday, October 11, 9:30 a.m. - 10:50 a.m.

A Philosophical Problem of the Korean Church’s Missiological Use of Sports

Song-Chong Lee (University of Findlay)

A Study on the Advanced Strategies through the Sustainability of Korean Sport Diplomacy

Seong-Hee Park (Hankuk University of Foreign Studies)

Becoming a Member of the Japanese National Football Team as a Korean: The 1936 Berlin Olympic Trials and Colonial Korea

Seok Lee (University of Pennsylvania)

Slowly but Surely: The Way of Civic Movement for Justice in Sport

Yongchul Chung (Sogang University), YoungiI Na (Seoul National University)

Discussant: Ilhyung Lee (University of Missouri)


Session II: Sport Law, Policy, and Economic

Friday, October 11, 11:10 a.m. - 12:30 p.m.

In Anticipation of Korean Curt Flood: Comparative Analysis of Antitrust and Labor Law Implications on Korean Professional Baseball League

Sungho Cho (Bowling Green State University), Dal-Young Chang (Apex, LLC)

Substitution between Soccer and Baseball in South Korea

Stefan Szymanski (University of Michigan), Jai Ku Sun (University of Michigan)

Changes in Habitual Attending in Korean Baseball Games

Hayley Jang (Sogang University) and Young Hoon Lee (Sogang University)

Issues in League Design and Growth: What to Do When One City Dominates the Sports Scene

Rodney Fort (University of Michigan)

Discussant: Mark Rosentraub (University of Michigan)


Session III: Sport Development and Value Creation

Friday, October 11, 1:50 p.m.- 3:10 p.m.

Corporate Social Responsibility Strategies for Korean Professional Sport Leagues

Jaedeock Lee (East Stroudsburg University of Pennsylvania), Robert P. Fleischman (East Stroudsburg University of Pennsylvania)

I Am Happy to Support: Gauging Role of Emotion in an Enterprise's Sponsoring Charitable Sport Events

Woo-Young Lee (University of Central Missouri), Youngjin Hur (University of Central Missouri) Minjung Sung (Chung-Ang University)

The Impact of Mega-Sporting Events on Host Country Image and Brand Perception: A Case of 2011 Daegu IAAF Championships

Yongjae Kim (Kutztown University of Pennsylvania)

Opportunities and Challenges of Licensing Business in 2014 Incheon Asian Games

Ryan Kyungun Kim (University of Texas at Austin), So Youn Lim (University of Texas at Austin), Won Il Choi (2014 Incheon Asian Games Organizing Committee)

Discussant: Dae Hee Kwak (University of Michigan)

Keynote Speaker

Friday, October 11, 3:30 p.m.

Sport Korea Beyond the Horizon

Joon-Ho Kang (Seoul National University)



Saturday, October 12    

Session IV: Sport Identity, Nationalism, and Diplomacy

Saturday, October 12, 9:30 a.m. - 10:50 a.m.

Soccer, Red Shirts, and Candle Lights: The Two Faces of South Korea's Sports

Inkyu Kang (Penn State University)

Value-Based Taekwondo: Future Directions for Business and Education

Yong Jae Ko (University of Florida), Il Rang Lee (University of Florida), Yong-Kyu Chang (Seoul National University of Education, South Korea), Jin-Bang Yang (Yong-In University, South Korea)

Diplomacy in Play: The Role of Sport in Early Korea-Israel Relations

Guy Podoler (University of Haifa)

Labor Migration to Korean Professional Baseball League and Its Implication

So Ye Yang (The Ohio State University)  

Discussant: Ilhyung Lee (University of Missouri)


Session V: Sport Through Media and Communication

Saturday, October 12, 11:10 a.m. - 12:30 p.m.

Unsung Players on the Frontline: An Examination of Sport Journalists in the Korean Press

Sang Keon Yoo & Paul M. Pedersen (Indiana University-Bloomington)

Framing and Priming Effect of Commentary on Audiences Perception: The Moderating Role of Sport Nationalism

Minkyo Lee (Indiana University-Bloomington), Choong Hoon Lim (Indiana University-Bloomington), Antonio Williams (Indiana University-Bloomington)

Influence of Spectator Service Satisfaction and Team Identification on Fans’ Re-Spectating Intention: Focusing on the Korean Basketball League

Joon Sung Lee (University of Michigan), Kisung Kwon (Seoul National University), Ryan Kyungun Kim (University of Texas at Austin) Joon Ho Kang (Seoul National University)

Opting for the LPGA, JLPGA, or KLPGA: Investigating Korean Professional Golfers' Motivations and Attitudes Regarding Tour Options

Hansol Hwang (Indiana University-Bloomington), Hojun Sung (JoongAng Ilbo), Sang Keon Yoo (Indiana University-Bloomington), Patrick Walsh (Indiana University-Bloomington)

Discussant: Yu Kyoum Kim (Florida State University)