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(Re)-Discovering Sport - Program


(Re)-Discovering Sport in Korea: Guts, Glory, and Geurimja  

2013 Perspectives on Contemporary Korea Conference Series III
Oct. 11-12, 2013, University of Michigan-Ann Arbor

Palmer Commons - Forum Hall - 5th Floor

Friday, October 11

Opening Remarks

Friday, October 11, 9:15 a.m.

    Gregory Cartee (Associate Dean for Research, School of Kinesiology)
    Nojin Kwak (Director, Nam Center for Korean Studies)
    Dae Hee Kwak (Assistant Professor, School of Kinesiology)

Session I: Sport History, Philosophy, and Culture

Friday, October 11, 9:30 a.m. - 10:50 a.m.

A Philosophical Problem of the Korean Church’s Missiological Use of Sports

    Song-Chong Lee (University of Findlay)

A Study on the Advanced Strategies through the Sustainability of Korean Sport Diplomacy

    Seong-Hee Park (Hankuk University of Foreign Studies)

Becoming a Member of the Japanese National Football Team as a Korean: The 1936 Berlin Olympic Trials and Colonial Korea

    Seok Lee (University of Pennsylvania)

Slowly but Surely: The Way of Civic Movement for Justice in Sport

    Yongchul Chung (Sogang University), YoungiI Na (Seoul National University)

Discussant: Ilhyung Lee (University of Missouri)
Session II: Sport Law, Policy, and Economic

Friday, October 11, 11:10 a.m. - 12:30 p.m.

In Anticipation of Korean Curt Flood: Comparative Analysis of Antitrust and Labor Law Implications on Korean Professional Baseball League

    Sungho Cho (Bowling Green State University), Dal-Young Chang (Apex, LLC)

Substitution between Soccer and Baseball in South Korea

    Stefan Szymanski (University of Michigan), Jai Ku Sun (University of Michigan)

Changes in Habitual Attending in Korean Baseball Games

    Hayley Jang (Sogang University) and Young Hoon Lee (Sogang University)

Issues in League Design and Growth: What to Do When One City Dominates the Sports Scene

    Rodney Fort (University of Michigan)

Discussant: Mark Rosentraub (University of Michigan)
Session III: Sport Development and Value Creation

Friday, October 11, 1:50 p.m.- 3:10 p.m.   

Corporate Social Responsibility Strategies for Korean Professional Sport Leagues

    Jaedeock Lee (East Stroudsburg University of Pennsylvania), Robert P. Fleischman (East Stroudsburg     University of Pennsylvania)

I Am Happy to Support: Gauging Role of Emotion in an Enterprise's Sponsoring Charitable Sport Events

    Woo-Young Lee (University of Central Missouri), Youngjin Hur (University of Central Missouri) Minjung Sung     (Chung-Ang University)

The Impact of Mega-Sporting Events on Host Country Image and Brand Perception: A Case of 2011 Daegu IAAF Championships

    Yongjae Kim (Kutztown University of Pennsylvania)

Opportunities and Challenges of Licensing Business in 2014 Incheon Asian Games

    Ryan Kyungun Kim (University of Texas at Austin), So Youn Lim (University of Texas at Austin), Won Il Choi     (2014 Incheon Asian Games Organizing Committee)

Discussant: Dae Hee Kwak (University of Michigan)

Keynote Speaker

Friday, October 11, 3:30 p.m.  

Sport Korea Beyond the Horizon

    Joon-Ho Kang (Seoul National University)

Saturday, October 12      

Session IV: Sport Identity, Nationalism, and Diplomacy

Saturday, October 12, 9:30 a.m. - 10:50 a.m.

Soccer, Red Shirts, and Candle Lights: The Two Faces of South Korea's Sports

    Inkyu Kang (Penn State University)

Value-Based Taekwondo: Future Directions for Business and Education

    Yong Jae Ko (University of Florida), Il Rang Lee (University of Florida), Yong-Kyu Chang (Seoul National         University of Education, South Korea), Jin-Bang Yang (Yong-In University, South Korea)

Diplomacy in Play: The Role of Sport in Early Korea-Israel Relations

    Guy Podoler (University of Haifa)

Labor Migration to Korean Professional Baseball League and Its Implication

    So Ye Yang (The Ohio State University)  

Discussant: Ilhyung Lee (University of Missouri)
Session V: Sport Through Media and Communication

Saturday, October 12, 11:10 a.m. - 12:30 p.m.  

Unsung Players on the Frontline: An Examination of Sport Journalists in the Korean Press

    Sang Keon Yoo & Paul M. Pedersen (Indiana University-Bloomington)

Framing and Priming Effect of Commentary on Audiences Perception: The Moderating Role of Sport Nationalism

    Minkyo Lee (Indiana University-Bloomington), Choong Hoon Lim (Indiana University-Bloomington), Antonio     Williams (Indiana University-Bloomington)

Influence of Spectator Service Satisfaction and Team Identification on Fans’ Re-Spectating Intention: Focusing on the Korean Basketball League

    Joon Sung Lee (University of Michigan), Kisung Kwon (Seoul National University), Ryan Kyungun Kim     (University of Texas at Austin) Joon Ho Kang (Seoul National University)

Opting for the LPGA, JLPGA, or KLPGA: Investigating Korean Professional Golfers' Motivations and Attitudes Regarding Tour Options

    Hansol Hwang (Indiana University-Bloomington), Hojun Sung (JoongAng Ilbo), Sang Keon Yoo (Indiana     University-Bloomington), Patrick Walsh (Indiana University-Bloomington)

Discussant: Yu Kyoum Kim (Florida State University)