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Nam Center Colloquium Series | Web Graphic Narrative and Platform Culture

Heekyoung Cho, Associate Professor, University of Wisconsin
Wednesday, April 5, 2023
12:00-1:00 PM
Room 1010 Weiser Hall Map
Please note: This session is planned to be held both in-person and virtually EST through Zoom. This webinar is free and open to the public, but registration is required. Once you've registered, the joining information will be sent to your email.

Register at: myumi.ch/y9A51

One of the rapidly growing media fields in twenty-first-century Korea is web graphic narratives. Webtoon (wept’un), which was coined in Korea to refer to web graphic narratives, has been developed not only as an artistic form of comics optimized for screens in the digital era but also as a system of cultural production, distribution, consumption, and participation. It has developed utilizing various potentials that the digital platform offers, such as open solicitation, (partial) free web/mobile distribution, active communication between readers and producers through comment and recommendation systems, profit from advertisement and page viewing, transmedia production, and the incorporation of multiple media functions. Webtoon as a new cultural medium is thus inseparable from its platform and is organically tied to its distinctive platform ecology, which is different from those that other (global) mega platforms create. In this talk, I discuss the ways media platforms on which the webtoon occupies a central place function and the ways webtoon’s relationship with those platforms affect the fields of other art forms.

Heekyoung Cho is Associate Professor in the Department of Asian Languages and Literature and Adjunct Associate Professor in Slavic at the University of Washington. She is the author of Translation’s Forgotten History: Russian Literature, Japanese Mediation, and the Formation of Modern Korean Literature (2016), and the editor of The Routledge Companion to Korean Literature (2022). Her articles discuss topics on translation and the creation of modern fiction, translation and censorship, serial publication, world literature, and webcomics. Her current research focuses on seriality in cultural production in both old and new media, including digital serialization and transmedial production, as well as graphic narratives and media platforms.

If there is anything we can do to make this event accessible to you, please contact us. Please be aware that advance notice is necessary as some accommodations may require more time for the university to arrange.
Building: Weiser Hall
Event Type: Lecture / Discussion
Tags: Asia, Korea
Source: Happening @ Michigan from Nam Center for Korean Studies, International Institute, Asian Languages and Cultures