Sebastian S. Kresge Professor of Marketing, Ross School of Business
Center for South Asian Studies;
PhD, Stanford University
MS, University of Illinois
MBA, Indian Institute of Management
BA, University of Delhi
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; Asian consumers; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.