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Research Impact: Sensory Marketing and Professor Aradhna Krishna

“What I have been able to show is that smells in products help you both encode and retrieve information about that product in a more stable manner, so the information stays with you for longer."

Tags: International Institute; Center for South Asian Studies

Sunsetting the Center for European Studies

After careful consideration, the International Institute is sunsetting the Center for European Studies.

Tags: International Institute; Weiser Center for Europe and Eurasia; Center for European Studies

Archive: News